نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه معارف قرآن و حدیث دانشگاه معارف اسلامی.
2 دانش آموخته دکترای مدرسی معارف اسلامی، دانشگاه تهران (پردیس فارابی)
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
In a successful advertising project, "speech capture and psychological impact aimed at changing the behavior of the audience", which in social psychology is interpreted as "social influence" is of very importance. Among the methods of social influence of the prophets, we can point to the simultaneous use of advice and power, persuasion of the audience, cultural understanding, building trust (through the presentation of true knowledge, benevolence and the use of supernatural forces), engineering the empirical mind of the audience (through debate, indirect discipline, staging and guiding accompaniment with the people), and continuous communication. The present article intends to examine the mentioned cases in the age of appearance with a comparative descriptive-analytical method. Accordingly, the simultaneous use of scientific enlightenment and uprising with the sword, presenting all the miracles of the prophets, engineering the empirical minds of the people by showing a complete model of Islam in the presence of Imam of the Time (as), believing the efficiency of the qualified women in the realization of the new Islamic civilization and the generous government of Imam Mahdi (as)... are considered as methods of social influence in the age of appearance.
کلیدواژهها [English]
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